The project is called "Climate Stories" and was created to reinforce the company's mission to advance climate protection through a targeted online presence.
To develop the strategy we did a target group analysis and selected the most relevant social media channels, to achieve maximum reach and impact. The Organic Strategy focused on driving sustainable growth through authentic interaction and building an engaged community. The copy strategy focused on unique selling points, clear consumer benefits as well as the right tone and imagery to ensure a consistent brand message.
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