Our goal was to develop a comprehensive editorial concept that would empower femininity and challenge taboos surrounding the female body. We created a 16-page magazine dummy, complete with a cover, table of contents, and an article, and integrated CSR and employer branding topics into the editorial plan. Our work focused on addressing the company's target audiences, tailored messaging, content guidelines, editorial plan, magazine design, distribution strategy, and methods for evaluating impact.
Overall, our project aimed to deliver a compelling and impactful corporate magazine that would reflect The Female Company's vision and values.
