This study comprises a comprehensive analysis and strategic recommendations for the successful marketing of the Electric Car Club. The content includes an in-depth exploration of the target audience, customer value proposition, sales channel recommendations, a compact communication concept, influencer utilization, and a roadmap for the customer journey using the ANCA model.
This case study serves as a valuable resource for professionals and businesses seeking to understand and capitalize on the evolving landscape of the automotive industry, particularly in the realm of electric vehicle subscriptions and innovative customer experiences.
