In the pursuit of crafting an innovative brand concept for a new beverage targeting young audiences, we invented "Soulbuddy." The project brief contained key elements: A thorough market, audience, and competition analysis laid the foundation for understanding market dynamics, audience needs, and competitive landscapes. From this analysis, we developed a product concept. The definition of brand identity and positioning was achieved through a clear brand model, leading to the development of an integrated branding strategy covering the name, logo, product design, and tone.
Crafting a powerful campaign idea, including a key visual, set the stage for Soulbuddy's communication. Additionally, we modeled the customer journey, indicating and shaping relevant touchpoints.
