The project was in cooperation with the initiative RadKULTUR by the Ministry of Transport in Baden-Württemberg. Through in-depth research, we identified barriers, motivators, and user behaviors related to cycling. With the insights we gained, we proposed targeted measures to enhance the appeal of cycling and increase its adoption. In the end, we implemented two key initiatives. One of them was to produce an image film to evoke positive emotions and promote the benefits of cycling. I worked on both, the research and development of the strategy and the implementation of the image film.
This project allowed us to contribute meaningfully to the promotion of cycling as a sustainable and healthy mode of transportation, aligning with the objectives of RadKULTUR.
