First, we evaluated their CSR efforts, engagement with niche communities, product offerings, and compared them with global competitors. Our study provided insights into the brand's strengths and potential areas for improvement. In our culture jam, we specifically focused on Jarritos' marketing to a target group, the Hispanic community, which faces challenges related to diabetes, and the high sugar content present in Jarritos' products.
The visuals for the culture jam were created by me.
