My name is Annika Nagat
and I am a purpose-driven
Marketing & Advertising Strategist.

 Selected projects

Welcome to my projects overview! Dive into a collection showcasing my work as a Marketing & Advertising Strategist.

From crafting brand identities to impactful & memorable campaigns, each project reflects my passion for effective branding that create real relevancy and emotional connection.

Case Study

Paper B-Corp Certification

We analyzed the certification and developed tangible recommendations for them to improve.

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Product Launch

Bosch Robot

We developed a communication strategy for the launch of a Bosch lawn mower.

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Event

Art Exhibtion

We planned and implemented an art exhibition for the german rapper Cro (alias Carlito) in Stuttgart.

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Case Study

Brand Audit Cotopaxi

A brand audit of the brand Cotopaxi.

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Design Manual

Corporate Design Manual

We developed a new visual identity for Ebersberger Vinöre, including the design of labels and promotional materials.

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Social Media Strategy

Social Strategy

We developed and successfully implemented a social media strategy for Fairventures' "Climate Stories" project.

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Product Launch

Brand Development

We invented a new brand, starting with a comprehensive market analysis, a new brand identity, integrated branding strategy, and a compelling campaign.

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Communication Plan

Content Strategy

We developed a content strategy for the RadKULTUR initiative of the Baden-Württemberg Ministry of Transport.

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Case Study

Electric Car Club

This case study provides comprehensive analysis and strategic recommendations for the successful marketing of the Electric Car Club.

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Editorial Concept

Strategy Magazine

I wrote a series of articles focusing on strategic management topics, providing in-depth analyses and practical recommendations for businesses.

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Case Study

Brand Audit & Culture Jam

We did a case study and a culture jam about the brand Jarritos.

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Editorial Concept

Corporate Magazine

We developed a corporate magazine for The Female Company.

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